Norwegian Artist Jens Werner Paints His House in Burberry Tartan Design
I wonder what Burberry will make of the Norwegian artist who has painted the exterior of his house, which used to be a public toilet, in the brand’s signature Haymarket check?
Artist Jens Werner, 33, has covered his entire house in the famous beige, black and red tartan design. Jens Werner lives in Larvik, and he said the painting took several weeks and cost thousands of pounds.
Jens said he thought it would be ‘a fun idea’ to repaint his house, which he has owned for six years.
Burberry is over 150 years old, and is worn by lots of celebrities including Alexa Chung and Agyness Deyn.
The Burberry brand was commissioned by the War Office to adapt coats for officers which would be suitable for the conditions of contemporary warfare. When the war ended the macs became popular with civilians.
Burberry’s signature print, the Haymarket check, became incredibly popular in the 1990’s with football fans and then the chav generation took a liking for the design, and millions of cheap imitations were sold at markets across Britain.
Daniella Westbrook, an actress on the BBC 1 soap EastEnders, is often blamed for the chav love affair with Burberry after she was papped whilst out with her daughter, both of them were dressed head-to-toe in Burberry tartan, even the pushchair was in the matching design.
Burberry fought hard to rid itself of its association, with ‘Chavs’ and U.S. businesswoman Rose Marie Bravo transformed the brand’s image after joining the company in 1998. She set about Burberry’s renaissance using Kate Moss, Rachel Weisz, and Emma Watson to star in its advertising campaigns.
I’m not sure Rose Marie Bravo has completely managed to rid Burberry of its Chav associations, as the Haymarket check is still pretty common.
I definitely wouldn’t wear it, or any other piece of Burberry clothing for that matter, which is a shame as I do like some of their stuff, especially their coats, but I still associate Burberry with the word chav!
When I first saw the photos of Jens Werner’s Burberry check painted house I thought it was a photoshop project - maybe it is!
Posted on Zeutgeist
Tags: artist, Burberry, chav, Daniella Westbrook, design, designer, famous beige black and red tartan design, fashion, Haymarket check, Jens Werner, Kate Moss, Larvik, mac, macs, norway, Norwegian, Rose Marie Bravo, War Office


































